- #Website social media meta tags full#
- #Website social media meta tags code#
Check out this article for a complete description of the most important meta tags for SEO. There are other tags Google uses to understand our webpages.
The robots tag tells Google to either crawl the page “index, follow” or ignore it “noindex, nofollow”. The meta keywords attribute are keywords that are relevant to your landing page (this meta tag has lost nearly all of its SEO value). It should include your keywords and entice the user to click. The meta description is visible in the SERPs below your page title. The title tag is arguably the most important because it gives Google a clear idea of your page content. The list of meta tags that Google understands is pretty straightforward. Which Meta Tags Should I Use for My Website?īefore you start using a meta tag generator, make sure you know your tags. Link your other online properties and mobile application assets (like Facebook, Twitter, and your iOS/Android applications). 
Allow Google to easily extract data to display in rich results (in theory, as Google may write its own). Influence how your search result is displayed. Help Google understand the relevance of your content. Meta tags are valuable for SEO because they: So while the relationship between meta tags and ranking isn’t as strong as it once used to be, optimizing them for search can still help you steal clicks from your competition. They added keywords in their metadata that didn’t actually have relevance to their content.Īs a result, Google made it so meta keywords were no longer a direct ranking factor.īut some meta tags, such as title tags and meta descriptions, can influence your organic click-through rate (CTR).Ī strong CTR means your search result appeals to the needs and desires of those searching for the keyword phrases you rank on. Some meta tags are essential, while others have lost their SEO power because of their history of manipulation.įor example, black hat SEO professionals once used the meta keywords attribute to hijack site traffic. The role of meta tags in Google’s ranking algorithm has changed over the years. So what are these meta tag generators and should we be using them? The History of Meta Tags in Google’s Ranking Algorithm Over the years, developers have created meta tag generators to help us fill in these meta tags and make it easier for search engines to understand our webpage content. Google, in part, relies on meta tags to understand the relevance of our content to users’ search queries. 
These three social media platforms all allow for the use of Open Graph og: meta tags, which means us developers only need to include each tag one time to fill in the data across all platforms.Meta tags have been essential in communicating to Google what our webpages are about and how they should be displayed in the SERPs since the earliest days of SEO.īecause even though Google has gotten better at understanding language, it is still a robot.
Link ( Link tag must include the full url to the page. Image ( Image tag must include the full url to the image. Each social media platform can have a range of individualized tags depending on how you would like the page to look when shared, but the goal of this blog post is to give you the 5 Minimum Meta Tags that must be used to allow your page to be shared across all social media platforms, while keeping your code as DRY as possible.Įach page that you wish to control the appearance of when shared on a social media platform requires at a bare minimum these meta tags for this information:
They use their own particular required tags to fill in the appropriate card data such as: an image, a title, a description, and a link. The goal of this blog post is to give you the 5 Minimum Meta Tags that must be used to allow your page to be shared across all social media platforms, while keeping your code as DRY as possible.Įach social media site looks for a different (and proprietary) set of tags within your specific pages HTML source code. While these buttons are fun and often times important to add, it is important to make sure you include the required meta tags the social sites use to load site data that makes a "card" for each page. Many developers may add Social Media sharing buttons on pages across their projects, such as blog posts or special content pages that people may find useful when posted on the likes of Facebook, Twitter or LinkedIn.
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